End to End Hospitality Consultancy
From first idea
to full service.
Ex-operators offering end-to-end consultancy across bars, pubs, restaurants, cafes and night clubs, from concept to a fully running business. We have worked the bar, grafted in the kitchen, run the floor and built the teams, so our advice is grounded in doing it, not just studying it.
Our
Approach
The Impossible Dream is built by people who have spent their working lives inside hospitality: opening venues, running services, building teams and carrying the numbers. We know what a Friday night looks like, what a tight margin feels like, and what it takes to turn an idea into a business that lasts.
That is why our support runs the full length of a project. Concept and brand, design and build, the food and drink offer, the people and the standards, the opening, and the ongoing performance once the doors are open. AI and technology are part of what we do, and where a lot of our current focus sits, but they are one arm of the business, not the whole story.
Seven Areas, One Complete Service
01Concept & Brand Creation
02Design & Development
03Food & Drink
04People & Training
05Openings & Rollout
06Operations & Performance
07AI & Technology
Take the whole journey with us, or bring us in for the part where you need a hand. Each area stands on its own, and together they cover a venue from first idea to running well.
What We Do
Seven areas. One complete service.
Each area stands on its own, and together they cover a venue from first idea to running well. Take the whole journey with us, or bring us in for the part where you need a hand.
01
Concept & Brand Creation
The Idea
- Concept development and feasibility studies
- Brand creation: naming, identity, story and positioning
- Site and market assessment
- Business planning and financial modelling
02
Design & Development
Building It
- Front of house and interior design direction
- Kitchen design, layout, equipment specification and purchase
- Bar design, layout and equipment specification
- Project management through fit-out, build and handover
03
Food & Drink
The Offer
- Menu development and menu engineering
- Cocktail and drinks list development
- Recipe costing, gross profit and margin optimisation
- Procurement, supplier selection and specification
- Cellar, stock and purchasing control
04
People & Training
The Team
- Recruitment, team structure and kitchen brigade design
- Front and back of house training programmes
- Bar and service training (TID Bartender School)
- Leadership and management development
- Standards, procedures and compliance: health and safety, food safety, licensing
05
Openings & Rollout
Going Live
- Pre-opening critical path and mobilisation planning
- New-site openings, from single units to flagship venues
- Multi-site rollout and brand expansion
- Launch and marketing support
06
Operations & Performance
Running It Well
- Operational reviews and turnaround
- Profit and loss, labour and margin optimisation
- Guest experience and retention
- Systems, reporting and process improvement
- Marketing, brand and PR support
07
AI & Technology
Our Current Focus, Folded In
- The AI Readiness Snapshot: free, 10 minutes or less
- The AIR Review: structured AI readiness assessment and action plan
- AI implementation and the Black Box business management system
- Honest, vendor-free technology and systems advice
From Conception to Rollout
The whole journey, under one roof.
Most operators end up stitching together a designer here, a menu consultant there, a trainer somewhere else. We cover the full path, so the concept you start with is the business you end up running.
1
Concept
The idea, the brand, the numbers behind it.
2
Design
Interiors, kitchen and bar, fit-out and build.
3
Offer
Menus, drinks, costing and procurement.
4
Team
Recruitment, training and the standards to hold.
5
Opening
Mobilisation, launch and rollout.
6
Performance
Running well, month after month.
One team across the full path, so nothing falls between the gaps. The concept you start with is the business you end up running.
An Easy First Step
Free AI Readiness Snapshot
10 minutes or less, and you get an honest read on where your operation stands, with a score and a maturity band.
Let's Talk
Wherever you are,
we can help.
Whether you are sketching a concept on the back of a napkin or running venues that need sharpening, get in touch and tell us where you are. If you want an easy first step, start with the free AI Readiness Snapshot: 10 minutes or less, and it gives you an honest read on where your operation stands.